Branding

Brand promise What is the value or experience customers have when they use your products or services. The more you can deliver on that promise, the stronger the brand value is in the mind of customers and employees.

Brand position This is your brand’s unique value, and what sets you apart from the competition. 

Brand personality Like a person, customers judge your brand by its unique characteristics and traits. What is your company's personality?

Brand story Illustrates a cohesive narrative about your business, and invites customers into a relationship that builds confidence. 

Brand associations This is your brand image. Your logo, colors, fonts, taglines, and visuals should all support your brands promise and position—and work together as a cohesive whole.